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THE eTRUST MODEL eTRUST’s objective is always to establish specific and trust that is institutional confidence in electronic deals. The corporation promises to build this public trust and confidence through something of “trustmarks”, or logos, addressing problems of concern to finish users. The “trustmarks” will soon be supported by a certification procedure with instructions for organizations and businesses whom permit them. The eTRUST concept is modeled on approaches which have proven effective into the self-regulation of other companies, and includes: A branded, built-in system of”trustmarks” which represents assurance of privacy and security......

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